Last Updated: January 2025

Privacy Policy – How 77cb Handles Your Personal Data

Your privacy matters at 77cb. This policy explains exactly what personal information we collect, why we collect it, who we share it with, and the rights you hold over your own data as a Pakistani user of the 77cb platform.

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This Privacy Policy applies to all users of the 77cb platform, including registered players, visitors and VIP Club members. By using 77cb, you acknowledge that you have read and understood this policy. If you are under 18, you must not use 77cb under any circumstances.

1. Who We Are

77cb is an online gaming and entertainment platform operated specifically for Pakistani players. The 77cb platform is accessible at 77cb.biz and all services — including live casino, slots, Aviator, card games, promotions and the VIP Club — are delivered through this domain.

For the purposes of this Privacy Policy, "77cb", "we", "us" and "our" refer to the operator of the 77cb platform. "You" and "your" refer to any individual who accesses or uses the 77cb website, whether registered or not. "Personal data" refers to any information that can be used to identify you, directly or indirectly, as an individual.

For all data-related enquiries, you can contact the 77cb data team at support@77cb.biz. We aim to respond to all privacy-related communications within 72 hours.

2. Data We Collect

77cb collects personal data through several channels — directly from you when you register or use our services, automatically as you interact with the platform, and in limited cases from third-party service providers. We apply the principle of data minimisation: we collect only what is genuinely necessary to operate the 77cb platform safely and fairly.

2.1 Registration Data

When you create a 77cb account, we collect the following:

  • Full legal name (as it appears on your CNIC or passport)
  • Date of birth (to verify you are aged 18 or above)
  • Pakistani mobile number (used for account authentication and communications)
  • Email address
  • Residential address in Pakistan
  • Username and encrypted password

2.2 Identity Verification Data (KYC)

To comply with anti-money laundering (AML) and Know Your Customer (KYC) obligations, 77cb may collect:

  • Copy of Pakistani CNIC, passport or other government-issued identification
  • Proof of address (utility bill, bank statement, or similar document)
  • Proof of payment method ownership where required

2.3 Transaction Data

77cb records all financial transactions on your account including deposits, withdrawals, bonus credits, cashback payments, and wager history. Transaction records are denominated in PKR and include timestamps, payment method references, and transaction status.

2.4 Technical and Usage Data

Data TypeWhat We CollectPurpose
Device DataDevice type, OS, browser versionPlatform compatibility, fraud detection
IP AddressYour current IP address at loginSecurity, duplicate account detection
Session DataLogin times, session durationSecurity, responsible gaming tools
Game ActivityGames played, bet amounts, outcomesFair play, VIP tier calculation
CookiesSession and preference cookiesPlatform functionality, analytics

2.5 Communications Data

When you contact 77cb support via live chat, email or any other channel, we retain a record of the communication including the content, timestamps and resolution outcome. This helps us maintain service quality and resolve any disputes that may arise.

Note for Pakistani players: 77cb does not collect your Easypaisa or JazzCash PIN or any payment credentials beyond the account identifier and transaction reference needed to process your deposit or withdrawal. Payment credentials remain with your wallet provider at all times.

3. How We Use Your Data

77cb uses the personal data collected for the following specific purposes:

3.1 Account Management and Service Delivery

Your registration data is used to create and manage your 77cb account, verify your identity, process deposits and withdrawals in PKR, calculate your VIP Club tier and points balance, and communicate with you regarding account-specific matters including transaction confirmations, promotional offers you have opted into, and security alerts.

3.2 Legal and Regulatory Compliance

77cb is obligated to collect and retain certain data to comply with international anti-money laundering (AML) regulations, Know Your Customer (KYC) requirements, and responsible gaming obligations. This includes verifying that all 77cb players are aged 18 or above and that deposits originate from payment methods registered in the account holder's own name.

3.3 Platform Security and Fraud Prevention

IP address data, device fingerprinting and login pattern analysis are used to detect and prevent fraudulent activity at 77cb including duplicate account creation, bonus abuse, unauthorised account access, and payment fraud. When suspicious activity is detected, 77cb may temporarily restrict account access pending investigation.

3.4 Responsible Gaming

Gaming activity data including bet frequency, session duration, deposit patterns and loss history is used by 77cb's responsible gaming systems to identify players who may be displaying signs of problematic gambling behaviour. This analysis may trigger automated reminders, deposit limit suggestions or, in serious cases, outreach from the 77cb responsible gaming team.

3.5 Platform Improvement

Aggregated, anonymised usage data helps 77cb understand which games Pakistani players enjoy most, where navigation friction exists in the platform, and how promotional offers perform. This analysis is never conducted at the individual player level for marketing purposes without explicit consent.

What we do not do: 77cb does not use your personal data to make automated decisions that have legal or similarly significant effects on you without human review. Decisions about account suspension, for example, involve review by a 77cb team member before action is taken.

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4. Legal Basis for Processing

77cb processes your personal data under the following legal bases depending on the specific processing activity:

  • Contractual necessity — processing required to operate your 77cb account and deliver the gaming services you have signed up for, including processing your PKR deposits and withdrawals and calculating your VIP Club benefits.
  • Legal obligation — processing required to comply with AML, KYC and responsible gaming regulations applicable to 77cb's operating licence.
  • Legitimate interests — processing for fraud prevention, platform security and abuse detection, where our legitimate interest in protecting the platform and its users outweighs any privacy impact on individual players.
  • Consent — where we rely on your consent, specifically for marketing communications beyond transactional updates. You can withdraw this consent at any time through your 77cb account settings or by contacting support.

5. Data Sharing & Third Parties

77cb does not sell personal data to third parties under any circumstances. Data sharing with external parties is limited to what is strictly necessary for the operation of the platform and always governed by written data processing agreements.

5.1 Payment Processors

To process your PKR deposits and withdrawals via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT bank transfer or Visa/Mastercard, 77cb shares the minimum data required to initiate and confirm the transaction with the relevant payment service provider. This typically includes your registered account identifier, transaction amount, and currency. 77cb does not store complete card numbers or mobile wallet PINs.

5.2 Identity Verification Providers

Where 77cb uses a third-party KYC service to verify your CNIC or other identity documents, your submitted documents are processed by that provider under a data processing agreement with 77cb. The provider's role is limited to verification; they do not use your data for their own purposes.

5.3 Game Software Providers

Live casino games and certain slots at 77cb are streamed or delivered by third-party game studios. These providers receive game session data — bet amounts, game outcomes, session timestamps — to operate the games correctly. They do not receive your name, contact details or payment information.

5.4 Legal and Regulatory Disclosure

77cb may be required to disclose personal data to law enforcement agencies, regulatory bodies or courts in response to lawful requests. Where legally permitted to do so, 77cb will notify the relevant player of such a disclosure.

All third-party service providers used by 77cb are contractually bound to process your data only for the purpose specified, to apply appropriate technical security measures, and not to transfer your data to any additional parties without 77cb's written consent.

6. Cookies & Tracking Technologies

The 77cb website uses cookies and similar tracking technologies to operate correctly, remember your preferences, and understand how players use the platform. Cookies are small text files stored on your device by your browser when you visit 77cb.

6.1 Types of Cookies Used at 77cb

Cookie TypePurposeDuration
EssentialLogin session, security token, language preferenceSession / 30 days
FunctionalRemembers your game preferences and display settings90 days
AnalyticsAnonymised usage data to improve platform performance12 months
Anti-fraudDevice fingerprinting for duplicate account detectionSession

Essential cookies cannot be disabled as they are required for the 77cb platform to function. Analytics and functional cookies can be managed through your browser settings. Blocking these cookies may affect your experience on the 77cb platform but will not prevent you from placing bets or making transactions.

6.2 Do Not Track

Some browsers offer a "Do Not Track" signal. 77cb acknowledges this signal and limits analytics data collection accordingly for users who have enabled it. Essential and anti-fraud cookies remain active regardless of Do Not Track settings, as these are necessary for platform security.

7. Data Retention

77cb retains personal data for as long as is necessary to fulfil the purposes outlined in this policy, subject to the following minimum retention periods:

  • Account registration data — retained for the lifetime of your 77cb account and for a minimum of 5 years following account closure, to comply with AML and KYC regulatory requirements.
  • Transaction records — retained for a minimum of 7 years from the date of each transaction, in accordance with financial record-keeping obligations.
  • KYC documents — retained for 5 years following the completion of the verification process or account closure, whichever is later.
  • Support communications — retained for 2 years from the date of the last interaction in that communication thread.
  • Game activity logs — retained for 2 years to support dispute resolution and responsible gaming monitoring.

Following the expiry of the relevant retention period, 77cb securely deletes or anonymises personal data. Anonymised data (data from which all identifying information has been irreversibly removed) may be retained indefinitely for platform improvement and analytics purposes.

8. Security Measures

77cb applies industry-standard technical and organisational security measures to protect personal data against unauthorised access, alteration, disclosure or destruction. The security architecture at 77cb includes:

  • TLS/SSL encryption on all data transmitted between your device and 77cb servers — the padlock icon in your browser confirms this is active whenever you access 77cb.
  • Encrypted password storage — your 77cb account password is stored in an irreversibly hashed format. 77cb staff cannot read your password, and it is never transmitted in plaintext.
  • Two-factor authentication (2FA) — available to all 77cb players for an additional layer of account security. We strongly recommend enabling 2FA through your account settings.
  • Segregated data access — internal 77cb staff access to personal data is restricted on a need-to-know basis. Support agents see only the data needed to answer your query.
  • Regular security audits — the 77cb platform undergoes periodic independent security reviews to identify and remediate potential vulnerabilities before they can be exploited.

Your responsibility: You are responsible for keeping your 77cb login credentials secure. Do not share your password with anyone. 77cb will never ask for your password via email, SMS or phone call. If someone contacts you claiming to be 77cb support and asks for your password, it is not genuine — report it to us immediately.

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9. Your Rights Over Your Personal Data

As a Pakistani user of the 77cb platform, you hold the following rights over the personal data we hold about you. To exercise any of these rights, contact 77cb at support@77cb.biz with a clear description of your request. We will respond within 30 days in most cases.

Right of Access

You can request a copy of all personal data 77cb holds about you. We will provide this in a clear, readable format within 30 days of your request.

Right to Rectification

If any personal data held by 77cb is inaccurate or incomplete, you have the right to request that we correct it. Name corrections may require supporting documentation.

Right to Erasure

You can request deletion of your personal data subject to our legal retention obligations. Data required for AML/KYC compliance cannot be deleted before mandatory retention periods expire.

Right to Restrict Processing

You can ask 77cb to pause processing of your data in certain circumstances — for example while the accuracy of the data is disputed. Restrictions may limit your ability to use the platform.

Right to Data Portability

Where technically feasible, you can request a machine-readable copy of your personal data held by 77cb — for example your registration details and transaction history — in CSV or JSON format.

Right to Object

You can object to processing of your personal data for marketing purposes at any time. Unsubscribe options are included in all 77cb marketing emails and can also be managed through your account settings.

10. Children's Privacy

The 77cb platform is strictly for users aged 18 and above. 77cb does not knowingly collect personal data from any person under the age of 18. Age verification is applied during the registration process, and 77cb reserves the right to request proof of age from any player at any time.

If 77cb discovers that a registered account belongs to a person under 18, the account will be immediately and permanently closed, all funds forfeited, and any personal data collected in connection with that account deleted to the extent permitted by our legal obligations.

If you are a parent or guardian and believe that a person under 18 in your household has created a 77cb account, please contact us immediately at support@77cb.biz with the relevant details and we will investigate and act promptly.

11. International Data Transfers

The 77cb platform serves Pakistani players, but our technical infrastructure — including servers, game software providers and some third-party service providers — may be located outside Pakistan. Where personal data is transferred internationally, 77cb ensures that appropriate safeguards are in place to protect your data to a standard equivalent to or higher than the protections described in this policy.

Safeguards used for international data transfers include contractual data processing agreements with all service providers, technical security measures including encryption in transit and at rest, and access controls that limit who within a service provider's organisation can view 77cb player data.

Your use of the 77cb platform constitutes consent to these international transfers as described. If you have concerns about specific transfers, contact us at support@77cb.biz and we will provide further details about the safeguards in place.

12. Policy Updates

77cb reviews this Privacy Policy periodically and will update it when our data practices change, when new services are launched, or when regulatory requirements necessitate revision. The "Last Updated" date at the top of this page reflects the most recent revision.

For material changes to this policy — changes that significantly affect how we collect or use your personal data — 77cb will notify registered players via the email address associated with their account at least 14 days before the revised policy takes effect. Continued use of 77cb after a policy update constitutes acceptance of the revised terms.

We recommend bookmarking this page and reviewing it periodically if you are a regular 77cb player. Previous versions of the Privacy Policy are available upon request by contacting support@77cb.biz.

13. Contact & Complaints

For any questions, requests or concerns regarding this Privacy Policy or the personal data 77cb holds about you, please contact our team directly. We are available 24 hours a day, seven days a week, in both English and Urdu.

  • Email: support@77cb.biz
  • Live Chat: Available through your 77cb account dashboard at all times
  • Response time: Privacy and data requests handled within 72 hours; full responses within 30 days

If you are not satisfied with our response to a privacy concern, you have the right to raise the matter with the relevant data protection authority. 77cb takes all privacy complaints seriously and will work with you in good faith to reach a satisfactory resolution before any regulatory escalation becomes necessary.

For Pakistani players: If you have concerns about how your data is being handled, or if you believe your data has been compromised in any way, please contact 77cb support immediately so we can investigate and take appropriate action without delay.

How 77cb Keeps Your Data Safe
Six practical protections that 77cb applies to every Pakistani player's personal information.
End-to-End SSL Encryption

Every piece of data you send to or receive from 77cb travels over an encrypted SSL connection. Whether you are depositing Rs 500 via Easypaisa or updating your profile details, the connection is fully encrypted at all times.

Password Hashing

Your 77cb password is never stored in readable form. It is processed through an industry-standard cryptographic hashing algorithm, meaning that even if our database were ever accessed by an unauthorised party, your password would be unreadable.

No Data Selling, Ever

77cb does not sell, rent or trade your personal data with any third party for their own marketing or commercial purposes. Data sharing is strictly limited to service providers who need it to operate specific parts of the 77cb platform.

Payment Credential Safety

77cb never stores your Easypaisa PIN, JazzCash account password, or full card number. Payment credential security remains with your wallet provider or bank. 77cb only handles the transaction reference and confirmation needed to credit your account.

Staff Access Controls

Internal access to player data at 77cb is governed by strict role-based permissions. A support agent answering a deposit query cannot access your KYC documents, for example. Data is compartmentalised and access is logged and audited.

Clear Retention Limits

77cb does not keep your data longer than needed. Specific retention periods are defined for each data category and enforced through automated deletion processes. Data that has served its legal purpose is deleted or anonymised on schedule.

Play at 77cb – Where Your Privacy is Taken Seriously

Register at 77cb today. Your personal data is protected, your PKR transactions are secure, and your account belongs to you. Join over 500,000 Pakistani players who trust 77cb with their gaming experience.

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Play Responsibly. 77cb is an online gaming entertainment platform for players aged 18 and above. Please read our Responsible Gaming page for information about the tools available to help you manage your gaming activity within safe limits.